Online Marketing Foundations

Online Marketing Foundations

Learn how to promote your business effectively online and develop a targeted online marketing strategy that engages potential customers throughout the digital landscape. 

  • Learn how to promote your business effectively online and develop a targeted online marketing strategy that engages potential customers throughout the digital landscape.
  • Learn digital marketing techniques in simple terms, demonstrating how to build a successful online marketing campaign for all digital channels: search, video, social, email, and display.

Syllabus:

  • Introduction
  • Connecting with customers online
  • What is online marketing?

1. Digital Marketing Strategy

  • The importance of defining three strategies
  • Building a business strategy
  • Building a brand strategy
  • Building a marketing strategy

2. Exploring Digital Marketing

  • Definitions and terminology
  • Components of digital marketing
  • The digital marketing landscape
  • The marketing funnel
  • The buyer journey

3. Starting with Your Website

  • What makes a website effective?
  • Choosing a domain name
  • Selecting a designer or developer
  • Building a site yourself
  • Making your website convert
  • Creating engaging web copy
  • Choosing responsive design

4. Foundations of Analytics

  • Introduction to measuring data
  • How online analytics work
  • Tracking your campaigns
  • Using goal tracking
  • Looking at a conversion funnel
  • Defining your KPIs
  • A look at attribution models

5. Search Engine Optimization

  • How SEO works
  • Essential optimization techniques
  • Configuring Google Search Console
  • Conducting keyword research
  • Conducting a quick site audit
  • Crafting a content strategy
  • Leveraging local SEO
  • Choosing to hire a professional

6. Search and Display Marketing

  • Introduction to search and display
  • Signing up for an AdWords account
  • Understanding the AdWords structure
  • Launching text search ads
  • Launching display search ads
  • Deciding on your budget
  • A look at reporting
  • Generating reports

7. Social Media Marketing

  • Building a social media marketing plan
  • Who’s using social media?
  • Marketing with Facebook
  • Marketing with Twitter
  • Marketing with LinkedIn
  • Marketing with Pinterest

8. Video Marketing

  • The impact of video marketing
  • Getting started with video marketing
  • Creating compelling content
  • Promoting videos on YouTube

9. Email Marketing

  • Understanding email marketing
  • Creating an email marketing plan
  • Tools to launch successful campaigns
  • Measuring the success of email

10. Content Marketing

  • What is content marketing?
  • Creating a content planning model

11. Mobile Marketing

  • The mobile marketing landscape
  • Mobile applications

12. Expanding Your Digital Marketing Skills

  • Running A/B marketing tests

13. Influencer Marketing

  • Introduction to influencer marketing
  • Finding and engaging influencers

https://www.linkedin.com/learning/online-marketing-foundations-3/connecting-with-customers-online




Reading Mode :
Font Size
+
16
-
lines height
+
2
-